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Types of logos
You might not be aware of how dominant logos are in our daily lives. Look around you; there are plenty more to be seen. Considering all of the possible configurations for a logo while designing one. Here are nine distinct sorts of logos you may find, along with advice on how to use them to build a successful design, ranging from a single graphic symbol to plain text or diverse mixes of the two.
Mascot Logo
A mascot is simply an illustrated character that represents your company. Consider them your company’s ambassador.
Abstract logo
It’s an abstract logo shape that represents your company. BP’s starburst logo, and Pepsi’s divided circle are a few well-known examples.
Pictorial Marks
Pictorial marks are graphic or icon-based logos that come to mind when you think “logo”: the iconic Apple logo, the Twitter bird.
Monogram
They are composed of letters, usually brand initials. The initials of a few well-known companies with long names are IBM and CNN.
Letter Mark
A lettermark is a typography-based logo made up of a few letters, usually the initials of a company. The lettermark focuses on simplicity.
Word Marks
A wordmark or logotype is a font-based logo that focuses solely on a company’s name. Google’s logo is a great example of this.
Emblem Logo
They are composed of letters, usually brand initials. The initials of a few well-known companies with long names are IBM and CNN.
Combination Marks
Emblem is used to create a visual association with the company or organization, while the typography provides clarity for the viewer.
Dynamic Marks
Dynamic marks are often used by companies or organizations that want to convey a sense of energy, innovation, or progress.
